For UK managed service providers
I write and run cold email for UK managed service providers. £250 per qualified meeting, and no monthly fee.
To:first name at company
Subject:company + headcount
Hi first name,
Noticed company has gone from staff then to staff now people since year.
Asking because the IT setup that works at staff then rarely still works at staff now, and most firms find that out on a bad morning rather than at renewal.
Would it be daft to send over the one page list of what usually needs changing at that size?
your name
The first email that goes out in your name. Fields are filled per company from Companies House filings, and example values are illustrative.
So you are not filling a gap. You are asking a busy person to change something that mostly works, and “are you happy with your IT support?” gets deleted before the sentence ends.
What gets a reply is something dated and specific that happened at their company. A firm that has put on thirty people since 2023 has IT sized for a different business, and that is a reason to take a meeting.
Companies House, September 2026
1,461,740
active UK companies filing small accounts or larger, outside the IT sector. The pool before the size and growth filters.
Why it is shaped this way. I am taking two firms at this rate. What I want from it is not the money: it is a case study with your real figures, a testimonial, and one reference call once it has worked. That is why you are not asked to carry a retainer for a service with no track record in managed IT yet.
You pay per meeting, so this is the contract, not a sales line. It is agreed in writing before the first email sends.
Sector, size, region and seat floor, signed off in writing before anything goes out.
Set by: agreed between us, in writing
Your clients, live prospects, partners and anyone you would rather I left alone. Yours to change any time.
Set by: you
If nobody joins, it is not a meeting and it is not invoiced. A no-show earns me nothing.
Decided by: the prospect
Invoiced:
£250
Job title is deliberately not a check. I cannot verify who walks into a meeting I am not in, so I will not charge you for it.
New sending domains have to warm up before they reach inboxes, so nobody honest offers meetings in week one.
Domains, inboxes and authentication set up. The list is built and shown to you. You approve every email in the sequence. Sending starts at the end of week one at one or two emails per inbox per day and climbs, so each domain earns its reputation on real mail.
Full volume: 25 emails per inbox per day. 400 to 600 new companies, four touches each. Replies start within days. The three months without a monthly fee count from here.
Where meetings land. Interested replies come to you with a note, everything else I handle. About twenty minutes of your month.
The standard rate, judged on your own close rate rather than my forecast. If there is nothing there, you stop.
Your domain never sends. Campaigns run from separate domains bought for the job. If one gets burned it is mine to replace.
The list is built, not bought. Filtered to your profile, then every address verified before a word is written.
Lawful under UK PECR. Corporate subscribers only, sender identified, a working opt-out on every message, actioned the same day.
No cold calling. Not for anyone, ever. If a reply wants a call, it is you they talk to.
I built the list engine, the sending infrastructure and the reply triage myself. There is a system here, and the person who wrote it is the person who answers when you email.
I have no managed IT clients yet. That is the reason for the founders rate, and I would rather you read it here than hear it on a call. What I can show instead of logos is the work: the actual emails, the actual list, and the numbers for your area before you commit to anything.
I work only in the UK market. Danish law bans B2B cold email at home, which is why I take the UK rules seriously.
No, and you do not need one. A guarantee is a refund you would have to claim. Paying per meeting means the risk never moves to you in the first place: in a month where nothing sits down, you are invoiced nothing.
If you want a forecast for your area I will give you one from the data, and I will say plainly that it is a forecast rather than a promise. The invoice is the part that is binding.
A no-show earns me nothing. Of the three checks, one is the profile you agreed in writing before anything was sent, one is your own exclusion list, and one is whether the prospect actually turned up. Two of the three are outside my control entirely.
Your domain never sends. Campaigns run from separate domains bought and authenticated for the purpose. Each starts at one or two real emails per inbox a day and climbs to full volume over about two weeks, so it earns its reputation on real mail. If a sending domain gets burned it is mine, and I replace it. Your own mail flow is untouched.
Yes, to corporate subscribers. UK PECR permits business to business email to companies and LLPs provided the sender is identified and every message carries a working opt-out. Individuals and sole traders are treated differently and are filtered out of the lists. Opt-outs are actioned the same day and never contacted again.
About a week of setup: domains, the list, and your approval of every email. Sending starts slowly at the end of week one and reaches full volume around week three. Replies start within days. Meetings run behind replies, and months two and three are where most of them land.
It moves to the standard rate of £2,000 a month and the per-meeting fee stops. That is written into the agreement on day one rather than raised later. By then you will have sat enough meetings to judge it on your own close rate instead of on my forecast.
Common, and usually diagnosable. High bounces means the list was bought. Bounces fine but almost no replies means the infrastructure was never warmed or authenticated properly. Replies coming in but none of them positive means the offer or the targeting was wrong, not the copy.
Tell me which of those three it looked like and I will tell you honestly whether I would expect a different outcome.
I do, and you see them. Interested replies are forwarded to you with a note. Everything else, the not-nows, the wrong contacts and the opt-outs, I handle without asking you.
Your postcode, how far you will travel, and the seat range you serve. I reply with how many UK companies match and whether I think it is worth doing. It costs nothing and there is no call attached.
Opens an email to magnus@skovgaardsystems.com with the three lines filled in. The reply comes from me, not a form.